PHIX were commissioned by luxury whisky brand The Macallan to document the creation of their new distillery in Speyside; a three-year project which started in early 2015 and opened to the public in 2018. The new Macallan 2.0 is a truly ultra-modern facility that would fit nicely in a Bond movie, cementing its status as the world’s top luxury whisky brand. The distillery was designed by Rogers Stirk Harbour + Partners (the team behind London’s Millenium Dome) and was recently voted Building of the Year!
PHIX visited site more than 30 times during 3 years, capturing a step-by-step look at pivotal moments. Through the wind, rain and mud, PHIX were there to capture this incredible process. The documentary was filmed using a RED 6k camera and Sony 4k, with Leica & Canon lenses. PHIX worked closely with the FLEYE drone team who achieved some outstanding range of dynamic aerial shots.
The seventh edition of the Masters of Photography series is a collaboration with Magnum Photos – the world’s most famous photographic cooperative – to mark the opening of the new Macallan distillery and visitor experience. Over the course of three years, six world renowned Magnum photographers - Steve McCurry, Martin Parr, Paolo Pellegrin, Mark Power, Gueorgui Pinkhassov and Alec Soth – captured different aspects of the iconic distillery as it was being constructed.
The Macallan commissioned PHIX to create the film & photography for the new 1824 decanter range. Following on from The Macallans recent commisions by Mario Testino and Fabien Baron, we used elegant camera movements and high contrast, allowing the light to pour through the liquid and glass. The film shows all 4 decanters - Rare Cask, Reflexion, No.6 and M.
Music by: The Mojo Fins - taken from their third studio album 'CIRCA'
The M Decanter is a collaboration between 3 masters in their field; The Macallan, Lalique & Fabien Baron, coming together to create this exquisite M Decanter. It has broken the record world for the most expensive whisky ever sold, selling for a staggering US $628,000 at Sotheby's in Hong Kong.
PHIX was asked by Talk PR to create a film to document the creative input behind the project, filming the master crystal craftsmen at Lalique in France, the coopers working at The Macallan in Scotland & Fabian at his design studio Baron Baron in New York
We shot a series of films with Sir Peter Blake and his team for The Macallan's 80th Anniversary Limited Edition Box - 8 decades of The Macallan, 8 Decades of Sir Peter Blake. PHIX was very privileged to have access all areas at Sir Peter's amazing studio which is an incredible museum of both his own work and his extensive artefact collection.
“The Macallan came to me with the incredible story of the Spanish sherry oak casks used to make their single malt and asked me to interpret this as a photographic art project. The freedom and encouragement given to me allowed the creation of a visual journey demanding complete artistic integrity”.- Albert Watson
The voyage begins in the bewitching forests of Spain and travels all the way to The Macallan’s spiritual home in Scotland. The outcome of Watson’s work was a stunning anthology which captures the genuine emotional connection between the photographer and his subjects and exudes an air of drama and romance: the striking landscapes, beautiful settings, and the spectacular weather patterns.
To create this black and white photographic series, Watson embarked upon a journey of 12 days covering 600 miles and encountered breathtaking scenery. From the entrancing forests of Northern Spain, where the mighty Spanish oaks grow, to the traditional cooperage in Jerez. Watson began a journey of discovery, culminating in the alchemy and passion of The Macallan Distillery in Scotland. The photographic odyssey took place in three parts, the romantic tale of a stylish couple taking a voyage to unearth the key secret behind The Macallan, a series of intimate shots of the time served by master craftsmen of the cooperage and dramatic stills of the surrounding wilderness, and finally the creation of fine art platinum prints.
Find out more here: themastersofphotography.com