PHIX were asked to create the online release film and campaign photography for the limited edition of the new Y3 NOCI. We teamed up with Ferrofluid artist Alessandro Brighetti to create a very unique and special film.

Invented in 1963 by NASA engineer Steve Papell as a liquid rocket fuel. Ferrofluid is a beautiful black liquid that becomes highly magnetized in the presence of a magnetic field (more info here). The first production ready Noci 0003 was converted into a highly powerful magnetized art piece and then introduced to the ferrofluid. The rest is physics and the results completely unique to this experimental project.