PHIX were commissioned by BROADWICK LIVE to film and photograph the global Adidas POD event with Pharrell Williams. The launch marked the full use of the Adidas Maker Lab, where guests were invited to mix and match P.O.D.S. components with classic Originals elements using tools such as the laser etching and heat press as well as custom chain-stitchers fully emmersing users into the personalised creative experience. PHIX photographers and digital technicians then created images which guests could post the social media within just a few minutes.
It was an incredibly creative and unique workshop which ended with a concert in London's Truman Brewery with Pharrell, Migos and Benji B blasting out tunes until the early hours.